This week, Penn State received severe penalties from the NCAA, worse than the “death penalty,” once the most stringent discipline meted out to athletic programs that break NCAA rules. This punishment is well-deserved. For unlike previous perpetrators who showed callous disregard for the rules of collegiate sports, officials at Penn State displayed total disregard for the welfare of children.
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Ah, summer at last! Unfortunately, for many enrollment officers, easy summers disappeared with the crest of the high school population wave. All their marketing communication strategies, effective yield programs and one to one communication may have produced a promising incoming class. But these days, numbers that look good in May could easily melt away by September.
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