This week is a coveted week for many folks. The week between Christmas and New Years is a vacation week for many - in fact, for those who
are working it is usually a bit slower since many of our colleagues are not around. For many it becomes a chance to "catch up" on piles of mail, email, or other paperwork that was not done "when it was supposed to."
Looking ahead to next year (really, next week) is also a typical activity for this week. For those of us in business know that the "race for revenue" starts back up once the calendar changes to January. If your revenue for this past year hit your expectations, good for you! If your revenue was down from what you expected, maybe not so good. Either way, you will have little time to either celebrate or commiserate over your results. Don't look know but 2011 is leaving and here comes 2012!
Are you planning ahead for next year? Are you ready to surpass goals from 2011? What are the priorities for the next year?
Do you have enough "irons in the fire" to generate the sales revenue you want? Do you need one of the
lead generation agencies to help you? Do you have enough
business development professional services to keep your pipeline filled? What will you do to increase your sales presence next year?
Hand in hand with sales is your marketing . . . is your "homegrown" system to market your company in line with what you might get from a
top direct marketing agency? Do you have enough
promotional product ideas to keep your name in front of clients and prospects?
Then behind the scenes . . . how are the operations looking? Need any help with your
supply chain management strategies? Is your
shipping fulfillment plans ready for the next year?
Bottom line, the calendar might read this to be the
last weak of 2011 but for many of us, this should be the
"first" week of 2012!
What are you doing this week to plan for 2012?
Wow, you guys are brilliant! I can honestly say that I have not heard that statement too many times in my career. Those words were spoken to The Allied Group team by the member of a genomic testing company. I have to be honest; I had to ask my son who is in medical school to explain everything his company did. They were brilliant; we were a company that could supply them with business process outsourcing solutions like supply chain management, marketing solutions, contract packaging and direct mail fulfillment services.
We entered a dialogue and one by one we were able to help them improve their business processes. They understood what they do best which is the science and the laboratory to process the blood. We understood how to market the service, create a package that we could ship their clients and how to bill the client for the service. We became part of their back room operations.
We have now opened a Life Science Center where we build and ship kits to physicians and the end user in an FDA registered facility. We understand the logistic supply chain management and are ISO 13485 certified. We help them with everything from marketing to direct mail. We are not brilliant; we simply have a unique and well executed set of business process outsourcing solutions that have made their life easier. They are brilliant and we execute well.
We have helped several key genomic test companies improve their back room operations. How can we help your operation?
The
Boston Bruins Win the Stanley Cup! First time since 1972 and great fun for Boston sports fans like me who have enjoyed watching our four major sports all win league championships since 2004! Great time to be a Boston sports fan!
The thing that sticks out with the Bruins -- and most championship teams, for that matter -- is the ability to execute as a team. Each person on the team performs a role and if each person performs their role, collective success will follow. The Bruins epitomized this concept and beat what many said was a more talented squad.
Whether it be a
lead generation program, a
data to print project, or a shipping
fulfillment process, team members need to be aware of their role and execute their task. Like most organizations,
The Allied Group has roles: we have a
design team, a
print production team, a fulfillment department, and others as well. Each of these groups meet once a week to discuss projects and offer up any concerns. We invite the fulfillment folks to share postal information with the designers so we can get better postage rates. We invite the Production team to share their concerns so we can avoid issues at that stage. This "team" effort recognizes that everyone has a role and executing your task is important for the whole task.
Needless to say, our goal is not necessarily a Stanley Cup -- rather a "victory" for Allied is when our individual players come together to provide the client a cost-effective solution to their marketing challenges!
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