Rondeaus Biotech Roundtable

Larry Rondeau, Sr. Director Research & Business Development The Allied Group

lrondeau@thealliedgrp.com |  401.946.6100 x 3230

 

My greatest area of professional interest is in applying established research in creative ways to solve problems for colleges and companies. One client and I worked for nearly a year to streamline a workflow process in handling precious metals. The result increased security, saved the company money and won us both a national award. In another instance Allied’s marketing team joined me in applying the principles of one-to-one marketing to increase a university’s enrollment rate. We produced what may be the first customized yield book in America. It helped set a university record for student deposits and won another national award. That was a case where psychology, technology and award-winning design really got results. I truly believe that when you apply sound, scientifically established research to a problem in creative and appropriate ways, good things are going to happen. That’s what my blogs are really all about.