Post Card Mailing Service

For college basketball fans, this weekend is the Final Four, the culmination of March Madness. This is a sporting event that involves the 68 best college basketball teams playing each other in a single-elimination format that generates a lot of passion and exciting games. Fans travel the country following their favorite school as teams are eliminated until the Final Four teams and ultimately one champion is left. The common theme of this event is "survive and advance" to the next round; this survivor mentality makes the entire month a very tense time for players, coaches and fans alike.

Fortunately your own marketing strategy does not have to be so tense; we have many chances to establish a successful marketing program. Unlike the March Madness tournament, marketing is not a "one and done" exercise; when one marketing strategy "loses," you don't go home, but you get the opportunity to try something else.

Today's business owner has many option when it comes to both managing and marketing their business. Whatever the business you are in, many vendors specialize in those fields and finding a compatible business partner can help a business in many ways.

Colleges are able to hire a higher education marketing firm. Large companies are able to hire outside help for business process outsourcing solutions. Non-profit companies are able to partner with a post card mailing service. These are all ways that the business owner -- small or large -- can utilize to maximize their company's ROI.

The Allied Group works with their clients to help them understand what they need. We work to assess your situation and offer a solution to help you meet your needs. We understand that marketing and business management is not a "one and done" deal so take advantage of the options that are available to you.

So if you are watching the Final Four this weekend and are feeling the intensity of the "loser goes home" mentality, take comfort that your marketing and business plan is not "one and done" so you can utilize various methods to get to your goals.

Enjoy the games this weekend!

If you know me at all then you know I love sports and I can be very competitive. One sport I’ve never gotten good at or been very competitive in is golf. In fact, when I golf with friends they spend as much time laughing at me as they do trying to count my strokes! For those of you more serious about your golf game and who would like to plan your own golf tournament I will be providing tips on how to run a successful golf tournament throughout March and April.

I suggest using a checklist: 

1) Send out formal invitations. The personal letter makes the recipient feel special. Send the invitation at least a month in advance to ensure a good turnout. Be sure to follow-up and ask whether the person is attending. Allied can help you with Post Card Mailing Services!

More tips to follow...

For those of you that believe that email and the internet will be the answer to your advertising woes, Google knows differently. Their direct mail pieces have become a common sight in the postal carrier’s bag for the past 18 months. Offerings range from $100.00 credits for their services to referral rewards of gift certificates for a Latte at Starbucks.

Continuous communication is the KEY to a successful direct mail program. Google knows this and is reaching out with a direct mail campaign that touches their prospects a minimum of 10 times per year.

While there may be irony in the world’s largest internet search engine using direct mail, Google knows that nothing can target a market better. Not radio, not TV, not newspapers and not a search engine.

In my humble opinion, Google is giving a "thumbs-up" to Direct Mail. So if you need more than post card mailing service, The Allied Group can develop a program tailored to your specific marketing needs. You might not have Google’s budget but chances are Direct Mail will work for you too. Call us for a consultation and let’s talk about it.

We are the experts in marketing to college students, medical marketing consultants, data appending, contract packaging 3pl, full service fulfillment, coupled with web design branding and supply change management strategies.