What the TWEET!

Friday, October 22, 2010 by Jaki Gaudet
Tweeting . . .  At times it feels like that itch I can’t scratch. It shouldn’t be difficult to think of Scratch I can't itchsomething witty and relevant to say in 140 characters or less, right? Well, with a schedule filled with marketing and sales support, it just is!

I’ve built this list ‘What the Tweet to tweet about’ to help myself, and maybe you as well.

1. Retweet. There you go, nice and easy! But really, retweeting shows your followers that you find value in their tweet.

2. Coupons. Post links to coupons or deals. But remember, Twitter isn’t all about selling, it is about building relationships.

3. Ask questions. Your followers are a valuable resource! People love giving their opinion, so throw out a question related to your industry. People will respond.

4. Events. Let people know about events you are attending, tradeshows where you’ll be exhibiting, parties you’re hosting, and speaking engagements where you’ll either be in the audience or presenting.

5. Make them laugh! Post a funny article, a comic, a silly Youtube video. We’re all human and we don’t need to read article after article about increasing our ROI.

6. Vocabulary. Is there a new industry term, acronym or product? Give us all a heads up so we look cutting edge around our peers.

7. Blog. If you are blogging on a regularly basis, then share the link(s).

8. Facebook.
Link your Facebook account to your Twitter page, so anything you post on Facebook automatically is placed in your Twitter feed.

9. Updates. If you have made updates to your website, then let us all know about it and direct us to the new page.

10. Be yourself. From time to time tell us what is going on in your non-work related world. We all appreciate a reminder that says “this isn’t just an account, it’s a person.”


Happy tweeting everyone!


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