Jaki Gaudet

You write a letter, an email, or a postcard to prospects in order to boost your sales. The most important component you include is a reason and a way for the reader to respond.

There is the tried and true phone number and business reply card that is as old and reliable as the sweater your grandmother knit for you when you were a tot. These are still excellent channels to offer, but what about a website, a personalized one at that! Personalized websites (pURL) are also a popular response mechanism used to increase local lead generation.

pURL’s are unique web sites that require passwords to enter and they usually contain the prospects name. An example of what one might look like is below:

www.thealliedgrp.com/purl/BrianSmith
Password: 123456

* The link above is for demonstration purposes only. It will take you to our website but not a pURL.

pURL’s can contain variable information for a true one to one communication experience and they're used in all verticals, but frequently in higher education. pURL’s are used for marketing to college students because the demographics of a college student compliment today’s most popular web surfer.

A pURL will give the prospect more information, more insight, answer questions they may have, and perhaps even a way to create a personalized brochure.

What happens after someone visits the pURL? These people are leads and should be treated the same as those who responded via phone or snail mail. Add them to your CRM tool, and have your sales staff treat them like any other hot lead.

All of man kind has their preferred method to respond. The more ways we give them to respond the higher the overall response rate for our campaign will be.