For those of you that believe that email and the internet will be the answer to your advertising woes, Google knows differently. Their direct mail pieces have become a common sight in the postal carrier’s bag for the past 18 months. Offerings range from $100.00 credits for their services to referral rewards of gift certificates for a Latte at Starbucks.
Continuous communication is the KEY to a successful direct mail program. Google knows this and is reaching out with a direct mail campaign that touches their prospects a minimum of 10 times per year.
While there may be irony in the world’s largest internet search engine using direct mail, Google knows that nothing can target a market better. Not radio, not TV, not newspapers and not a search engine.
In my humble opinion, Google is giving a "thumbs-up" to Direct Mail. So if you need more than post card mailing service, The Allied Group can develop a program tailored to your specific marketing needs. You might not have Google’s budget but chances are Direct Mail will work for you too. Call us for a consultation and let’s talk about it.
We are the experts in marketing to college students, medical marketing consultants, data appending, contract packaging 3pl, full service fulfillment, coupled with web design branding and supply change management strategies.
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