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The ultimate goal of marketing is to Attract customers by making yourself attractive to them. It is the concept of pulling ‘em in rather than pushing information out – thereby – pushing them away. 

Marketing is everything you do to promote your business; from the second you dream about it through the time you actually have customers buy your products and services. It encompasses all aspects from naming and branding your company through the ways you present your value proposition to your target audience. Peter Drucker, the acknowledged leading management authority of the 20th century, said that marketing and innovation were the 1st concern of all businesses, more important then anything else including finances.

Good marketing and sales support is not an expense but rather an indispensable investment. Most successful companies, even ones that had a unique market position at the start, eventually have to differentiate themselves from the competition. The only way to do this in both the short and long run is marketing.

Today marketing consists of the original big four of price, product, place and promotion, but now also includes people, productivity, process and physical evidence. Solid marketing communication strategies and consistent tactical execution are the only way to guarantee that you stay top-of-mind with both your prospects and customers.

Done correctly, effective marketing will:

• Achieve all growth and revenue goals
• Communicate a consistent message about your company
• Influence customers and potential customers to buy
• Focus on customer needs
• Control the perceptions of the marketplace toward your company, product and service
• Convey the desired value proposition of your offering
• Allow for “top of mind consciousness” of your target audience
• Educate your customers and prospects as to solutions to their problems
• Communicate your expertise in a specific area
• Speak to customers “pain” and your solution

If you are not “making the numbers”, chances are you may not have a sales problem but rather a marketing one.  Effective marketing is the only real catalyst for continuous customer acquisition. For more information on marketing consultancy services, contact us.

With inflationary pressures, competitive price-cutting and disruptive technologies so prevalent in today’s market place, marketers often scramble to choose the right places to invest their smaller budget dollars. Well-defined marketing communication strategies and programs, implemented consistently, gives you the best chance to stay ahead of the turbulence.  

1. Do your homework. Drop phrases such as; “We think”, or “But we’ve always done it this way”. This is no time to guess. Invest in research, focus groups and/or surveys. You don’t want to find yourself touting features and benefits no one cares about.
2. Increase marketing budgets. Yes, I said increase. When competitors are pulling back, it is a great time for you to make a ‘name’ for yourself with prospects that may actually be paying attention right now. 
3. Get more where you are. Existing customers know you (for better or worse). If you have additional products and services that they could be buying from you, now is the ideal time to tell them. Market to them consistently.   
4. Make the best better. We all have products or services that outperform some others in terms of revenue and profit. Concentrate and promote those. If you must choose to pull back somewhere, do it with your weaker offerings. 
5. Retain what you have. Don’t neglect sending ‘some love’ to your existing customers in your marketing communications efforts. We all want to be remembered. Ignore keeping in contact with your current customers at your own peril. 

Try one or try them all. This is no time to ‘wing it’. Focus and execution on pre-determined goals is the only way to fly in this storm. 

Visit our site to learn more.

Working with a promotional product consultant can lead to increased revenue. Business gifts used to foster customer goodwill and retention (retain) are the most common use for promotional items at 18.5%. Here are the top reasons to work with promotional products consultant...

Reason #1: Consultants are the experts in their field. There’s no need to spend all your time on the Internet or searching through catalogs - leave the hard work to the experts.

Reason #2: A great consultant goes beyond just selling products. To realize your goals, promotional products programs must be carefully planned, taking into consideration the audience, budget, the ultimate result to be gained. Sure you can buy products anywhere, but you want a solid plan and the goal in mind.

Reason #3: Professional consultants have access to vast product research resources, including an extensive database which contains more than 500,000 products. Have you really saved money if you get the mugs and they are not the right color? Is it worth the extra savings if you get the mugs and they are so breakable due to inferior materials that they are virtually unusable?

Reason #4: Consultants are in tune with the trends, including hot items and the newest products and processes. Many online services show you the promotional product ideas they want to sell; a qualified consultant will listen to what you want and help you find the right product for your needs.

Reason #5: Your consultant is more than just a salesperson. Chances are you will buy promotional products more than once in your life. Once a company uses a consultant, that relationship often continues for years—and even decades.

Reason #6: Personalized service is the role of a consultant. When going online, your selection is what the internet company determines to make available. When you work with a consultant, your selection is determined by your needs and goals, enhanced by the experience, creativity and recommendations of that consultant who has your best interests at heart. 

Reason #7: Industry consultants can offer experienced advice on how (and IF) to imprint items. You may have found the perfect key chain, but will your logo imprint on it? Will it be recognizable? Some things don’t work, or there might be something else that will work better.

Reason #8: Trained consultants can save you money in the long run. Many times, a price you see in a generic catalog or on the Internet does not cover many “hidden” costs involved. A consultant can help you avoid unexpected and unbudgeted costs by quoting the total price up-front.

Reason #9: Consultants will work with you to get your artwork imprinted properly. Say you want your company’s logo embroidered on a golf shirt. How do you ensure it will be done properly, and with the correct colors? A trained consultant can work with you to insure accurate transfer of your artwork.

Reason #10: Professional promotional products consultants can assist you in developing a workable distribution plan for your products. Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products.

Do you need more Customers? More sales? More Revenue? If so, then you need better marketing communication strategies. Unbelievably, one of the first things that too many companies cut during the recession. 

Why you ask? Because the ultimate goal of marketing is to attract customers by making yourself attractive to them. If they don’t know about you, then there is no way that they can buy from you. 

Marketing is everything you do to promote your business; from the second you dream about it through the time you actually have customers buy your products and services. It encompasses all aspects from naming and branding your company through the ways you present your value proposition to your target audience. Peter Drucker, the acknowledged leading management thinker of the 20th century, said that marketing and innovation were the 1st concern of all businesses, more important than anything else - including finances.

Good marketing is not an expense but rather an investment because it will pay you back.  Most successful companies, even ones that had a unique market position at the start, eventually have to differentiate themselves from the competition. The only way to do this in both the short term and long run is marketing.

Done correctly, effective marketing will: 
 

• Achieve all growth and revenue goals
• Communicate a consistent message about your company
• Influence customers and potential customers to buy
• Focus on customer needs
• Control the perceptions of the marketplace toward your company, product and service
• Convey the desired value proposition of your offering
• Allow for “top of mind consciousness” of your target audience
• Educate your customers and prospects as to solutions to their problems
• Communicate your expertise in a specific area
• Speak to customers’ problems and your solution

Effective marketing is the only sure-fire catalyst of continuous customer acquisition.