Marketing Madness? Not So Much . . .

Wednesday, March 28, 2012 by Steve Condon

For college basketball fans, this weekend is the Final Four, the culmination of March Madness. This is a sporting event that involves the 68 best college basketball teams playing each other in a single-elimination format that generates a lot of passion and exciting games. Fans travel the country following their favorite school as teams are eliminated until the Final Four teams and ultimately one champion is left. The common theme of this event is "survive and advance" to the next round; this survivor mentality makes the entire month a very tense time for players, coaches and fans alike.

Fortunately your own marketing strategy does not have to be so tense; we have many chances to establish a successful marketing program. Unlike the March Madness tournament, marketing is not a "one and done" exercise; when one marketing strategy "loses," you don't go home, but you get the opportunity to try something else.

Today's business owner has many option when it comes to both managing and marketing their business. Whatever the business you are in, many vendors specialize in those fields and finding a compatible business partner can help a business in many ways.

Colleges are able to hire a higher education marketing firm. Large companies are able to hire outside help for business process outsourcing solutions. Non-profit companies are able to partner with a post card mailing service. These are all ways that the business owner -- small or large -- can utilize to maximize their company's ROI.

The Allied Group works with their clients to help them understand what they need. We work to assess your situation and offer a solution to help you meet your needs. We understand that marketing and business management is not a "one and done" deal so take advantage of the options that are available to you.

So if you are watching the Final Four this weekend and are feeling the intensity of the "loser goes home" mentality, take comfort that your marketing and business plan is not "one and done" so you can utilize various methods to get to your goals.

Enjoy the games this weekend!

 

 

 

 

 

 

 

 

Improving Productivity with Single-Source Outsourcing

Thursday, November 10, 2011 by Guest Blogger

The FDA has steadily increased its enforcement focus on supplier controls – a critical potential weak link in medical product manufacturing. Manufacturers can outsource goods and services but not regulatory responsibility or product liability.

Devices pose a unique set of challenges because of the exceptionally wide range of supplied products and services and a reliance on suppliers from other fields, who have limited knowledge of medical risk factors and regulatory requirements.

Another hot-button issue in all segments of the life sciences industry is full service fulfillment outsourcing. In the medical device sector, outsourcing initially took hold in the manufacturing phase, and companies raced across borders and oceans to capitalize on low-cost labor for potentially large profit gains.

Several trends are driving the need for single-source partners. Among these trends are rapid market growth and the emergence of new industry-spanning market segments. New markets, such as those for combination products and advanced drug delivery, are more complex than traditional markets.

Top business thinkers have known for some time that logistical success often equals business success. If you can find a better way to move goods in and out of your
organization and put the right things in the right people’s hands at the right time—your chances of success go up dramatically!

As the logistics outsourcing model continues to mature, companies are realizing that outsourcing key areas of sourcing, kitting and fulfillment can impart large productivity gains that translate into competitive advantages.

Medical device companies and medical marketing consultants, in turn, expanded their universe of external partners. But problems arise when too many outsourced firms are involved. Relying on a number of different suppliers to get a medical device to market can be inefficient and time-consuming. In response, medical device manufacturers have begun seeking partners that can provide full-service outsourcing and mail order fulfillment services.

Partnerships typically begin with a formal assessment process that helps evaluate the strategic elements of an organization’s outsourcing needs and short or longer-term “consult-to-action” retainer relationships often develop.

Programs for a formal logistics assessment look at an integrated supply-chain management approach to ensure more efficient movement of materials in and out of an organization including: procurement, warehousing, packaging, assembly, kitting, distribution, returns management, quality inspections and tracking with the ultimate goal of improving inventory visibility and velocity. 

By storing, assembling and distributing all manner of goods more efficiently, you will be able to positively impact your bottom-line. To learn more about how you can capitalize on low cost outsourcing, click here.



Jon Nugent | Director Client Services
Business Intelligence Solutions |
www.busintellsol.com


Global Regulatory Requirements for Medical Device Mfgs

Thursday, November 3, 2011 by Guest Blogger

A comprehensive global report on medical devices outsourcing titled “Medical Devices Outsourcing: A Global Strategic Business Report” projected the outsourcing market to reach $42.6 billion by the year 2015.

In today’s global marketplace, manufacturers are faced with intense competition, which is driving a demand for innovation, faster time-to market, and lower price premiums. Consequently, manufacturers must develop higher quality products faster and at a lower cost.

Primary drivers for medical device outsourcing include not only the growth pattern of overall medical device market, but also the extent to which device manufacturers choose to outsource their manufacturing, sourcing, kitting and assembly operations.

Medical device manufacturers face an even larger challenge by having to comply with strict regulatory requirements. Compliance requires that every decision and every step of the process be tracked and recorded, which adds a huge burden to medical device manufacturers trying to remain competitive.

When finished device manufacturers produce components specifically for use in medical devices they produce, whether in the same building or another location, such production of components is considered part of the device manufacturing operations, and the production should comply with the Quality System regulation.

The Quality System regulation is in Part 820 of Title 21 of the Code of Federal Regulations (CFR). This regulation covers quality management and organization, device design, buildings, equipment, purchase and handling of components, production and process controls, packaging and labeling control, device evaluation, distribution, installation, complaint handling, servicing, and records - full service fulfillment.

Companies that compete globally must assemble and label their medical device/diagnostic products to meet the specific regulatory requirements of the countries in which they are marketed. When you’re considering outsourcing, you need to address Quality System regulation regulations that pertain to the critical phases in the medical device development and production cycle.

Whether it is a few phases in the project cycle or the entire project, you need to work with a company that ensures the highest level of service and understands the regulatory requirements.

Growth in the market is especially driven by factors such as rising demand from device end market, an increased interest exhibited by OEMs on improving productivity and simplifying supplying chain network, emergence of one-stop shops, and ability of contract manufacturing to slash costs, an added impetus for adoption especially during tough economic and financial climate.

Concordia Medical, a medical device company that modernized their business practices, was driven by the need to remain competitive, and retain critical survival capabilities, agility and flexibility in a fast changing marketplace.


Jon Nugent | Director Client Services
Business Intelligence Solutions | www.busintellsol.com

 

 

Outsourcing: Your Ally in a Global Market

Friday, October 28, 2011 by Guest Blogger

According to a new article on third party logistics in Next Generation Pharmaceutical, “traditional pharmaceutical and medical device companies, along with newer biotech and equipment enterprises, are increasingly working together to produce systems that link drugs with devices and diagnostics. Their products are sent to consumers through multiple distribution channels: traditional wholesale, direct to pharmacies, to retailers for sale over-the-counter and directly to consumers’ homes”.

Bill Hook, UPS vice president of global strategy for healthcare logistics writes “These diversified channels can provide new revenue streams and new growth areas. However, manufacturers’ focus can be lost and critical errors made, particularly in transportation and distribution, when dozens of participants are involved”.

Outsourcing supply chain fulfillment operations is increasing for companies to regain their focus and remain competitive despite new market challenges. A third-party logistics (3PL) provider can help streamline the process – particularly in post-manufacturing handling and distribution.

In fact, more than two-thirds of pharmaceutical, medical device and diagnostics manufacturers surveyed in recent years by consultants at PRTM said they use or plan to soon use a 3PL. By using a 3PL, products can be moved quickly from manufacturing site to store shelf or dispensary. Quick market introduction is enabled because the distribution channels are already in place.

As the medical device industry continues to expand, companies are searching for ways to become more competitive. Medical device manufacturers are faced with intense competition, increasing regulatory pressures, shorter product life cycles, rapid new product introductions, globalization and higher quality standards. As a result, there is an increased focus on creating efficiencies in the supply chain similar to other industries.

Companies today are looking for Supply Chain Services and innovative technologies with proven best practices to improve service levels while reducing inventory and labor costs. In the process, customers gain end-to-end visibility to align their corporate business strategies and processes to their global supply chains.

Globalization

Perhaps the most prominent factor that medical device companies have embraced supply chain outsourcing has been the increase in the number of companies operating in the global marketplace.  Companies are embracing global sourcing, production, centralization of inventories and the centralization of information. 

The difficulties of operating in a global environment can’t be understated; logistics and supply-chain networks have become far more complicated.  Meeting the need to plan and manage logistics as a complete and integrated system has also become far more difficult. 
The best solution for a global company or a company wanting to become global is to outsource their logistics operations.

Jon Nugent | Director Client Services
Business Intelligence Solutions |
www.busintellsol.com

Guaranteed Results in minutes a day! Really?

Tuesday, October 25, 2011 by Kevin Riley
Attending a recent "Get Motivated" Infomercial in Providence recently, I was overwhelmed by how easy it is to be incredibly successful. Guaranteed Results !  Bigger... Faster... Better...  Thinner...  Stronger... 

Sounds perfect right? Why wait... The cure for all your troubles is right here waiting.....  Click here ...  Download this...  No risk...  No Obligation...  Instant Results...

The featured guests included the "A" list of the worldwide speaker tour: Colin Powell, Rudy Giuliani, Lou Holtz, Terry Bradshaw - and best of all, everyone's favorite TV dad - Bill Cosby. These powerful speakers brought personal stories and interesting anecdotes all touching on three important themes: God, America and Business.

In between the speakers, the "pitch" was on. The room was full of people hungry for expert wisdom and guidance on how to become wealthy, independent and widely successful via Internet based: investing, real estate and affiliate marketing. For a very low monthly investment - you can join the ranks of millionaire's from ages 4 to 85 who have used these tools to become wealthy in just 90 days.

Now, it's possible that these tools could work and you could be a millionaire in 90 days. In full disclosure - I am a big fan of God, America and Business. I am also a big fan of ROI and of success. I've also seen some exciting business development programs - but none of them worked their magic in quite the same way.

Some bad news.... Managing and growing your personal brand or your corporate brand takes time. There is no panacea, no cure all, no "get results overnight guaranteed" program. Marketing and Sales success evolves from a prolonged, diversified, and intentional effort. Whether you are in Sales and Marketing in Medical Devices, Higher Education, Non-Profit, Insurance or any other field - the keys to success are the same. 

Success is the result of nurturing prospects and clients, providing them valuable content and solving problems. Not exactly rocket science. Good old fashioned business sense. Success comes from working with a Strategic Marketing Consultancy or a Business Process Outsourcing Solutions Provider who will help you build the right model:
  • Research and Analysis:  who are your best prospects?
  • Data Appending:   what is of interest to them?
  • Nurture Marketing: how best to speak to them?
  • Lead Generation:  how can they easily interact with you?
What you will end up with is an Integrated Marketing Campaign that leverages email, web, print, mobile, events and social media.... Combining the best of print and digital to

Some good news....  This infomercial - was free.

Brilliance of Belichick

Friday, October 14, 2011 by Jack Biddick

Love him or hate him Bill Belichick knows football. Year after year he baffles the draft guru’s and picks players that no one ever expected him to pick. It is fun to watch the draft guru’s opine why they are right and try to convince us indeed Belichick made a mistake. Yet year after year the Pat’s win. Watching the draft unfold made me think about what made the Pats so successful.

Like any winning franchise the Pats have a system that they constantly work to improve upon. They depend on the 11 players on the field to act in unison to be successful. They like smart and talented team players who can work within the definition of the system they have created. They don’t need the most talented player at any one position to win. They win because the 11 on the field all know what is expected of them and their teammate’s so they can react to the unexpected.

As a company that offers business process outsourcing solutions we have built our company on similar principles. We work hard to create an environment where we have created repeatable systems to minimize quality issues. The Allied Group has used this system to help create supply chain management strategies that work for our customers. We don’t have anyone on our team that can run the 40 in 4.23 seconds but we do have a group of people dedicated to a common cause of exceeding our customer’s expectations. When a group of people work together as a team and they posses a common goal they can produce extraordinary results.

Time will tell if the picks the Pats made were wise or not but if they have the skills and learn the system I bet they will be OK!


Case Study - Outsourced Supply Chain Management

Friday, October 7, 2011 by Guest Blogger

An international market leader in the development, manufacturing and distribution of medical devices approached The Allied Group with an issue they were experiencing concerning the distribution of an adjunct product necessary in the demonstration of their device.

In other words, they needed help with third party fulfillment.

Their primary selling tool is to invite physicians to a weekend workshop to explore how they can expand their practices by offering new revenue streams. The company conducts approximately 80 workshops per year, avoiding the summer months and December. Typically, thirty-five to forty physicians will attend a workshop (the smallest being twenty and the largest being close to one hundred).

During the workshop, they demonstrate a variety of equipment and have testimonials from local doctors who have expanded their practice by offering these services. There are extensive hands-on demonstrations during break-out sessions that allow the physicians to see the tools in action.

Download the case study

ISSUES:

The Marketing Department at this company is responsible for the determination and coordination of these workshops. Marketing and Sales are responsible for the logistics of where and when to conduct the meetings, who to invite, and how to drive attendance. They are also responsible for coordinating the contracts for the locations and making sure all the participant materials are in place for a successful workshop.

• The company had tried several approaches to solve this issue and there was confusion among the ranks on how to return the protective eye wear.
• Some thought they were to forward to the next workshop in the area and others thought they needed to be returned but weren’t sure where
• Many times protective eye wear were mixed in containers and nobody was checking them before they went back out.

Click here to read about the other issues.

SOLUTIONS:

The Vice President of Marketing came to the realization that the coordination and distribution of the supplies was neither a core competency nor a focal point of their company and looked to an outside resource for help.

The company was experiencing issues with the coordination of protective eye wear needed and with properly conducting demonstrations at the workshops. Allied investigated what was happening and spoke to numerous workshop leaders, sales reps and other stakeholders in the process. The Allied Group was invited to help with the coordination and distribution of the supplies and marketing materials for each of these workshops.

To learn more about how The Allied Group’s Turn key Supply Chain Services helped an international market leader make continued improvements and save $70,000 in one year download the case study.

Jon Nugent | Business Intelligence Solutions
www.busintellsol.com | 1.800.782.0580 ext 6


You guys are brilliant!

Monday, September 26, 2011 by Jack Biddick

Wow, you guys are brilliant! I can honestly say that I have not heard that statement too many times in my career. Those words were spoken to The Allied Group team by the member of a genomic testing company. I have to be honest; I had to ask my son who is in medical school to explain everything his company did. They were brilliant; we were a company that could supply them with business process outsourcing solutions like supply chain management, marketing solutions, contract packaging and direct mail fulfillment services. 

We entered a dialogue and one by one we were able to help them improve their business processes.  They understood what they do best which is the science and the laboratory to process the blood.  We understood how to market the service, create a package that we could ship their clients and how to bill the client for the service. We became part of their back room operations. 

We have now opened a Life Science Center where we build and ship kits to physicians and the end user in an FDA registered facility.  We understand the logistic supply chain management and are ISO 13485 certified.  We help them with everything from marketing to direct mail.  We are not brilliant; we simply have a unique and well executed set of business process outsourcing solutions that have made their life easier. They are brilliant and we execute well.

We have helped several key genomic test companies improve their back room operations. How can we help your operation?

Why does your business need fulfillment services?

Wednesday, September 14, 2011 by Jenna Kenney

For many of our clients, outsourcing is the ideal fulfillment solution.
It allows our clients to focus on other core tasks while we become their partner and cover their warehousing, ordering, distribution and direct marketing campaigns. 

What are some of the reasons that prompt businesses to seek a fulfillment solution
Some may be  tired of managing an on-site inventory system. Others may want to focus on growing their business rather than warehousing and distribution. Maybe you have too much inventory in house and you are looking for web-based ordering capabilities for your staff or team of sales people. You could be planning a direct mail marketing campaign but don't have the space or manpower to pull it off. 

Since many fulfillment centers provide similar basic services, it is important to evaluate your choices thoroughly and choose wisely. The Allied Group has a variety of different services to choose from.  You may initially just be looking for a fulfillment group to warehouse your inventory but then decide that you need to create a direct marketing campaign with the inventoried items. That's where your decision to choose The Allied group because of our business process outsourcing solutions really pays off.  Not only can we take care of designing this campaign for you, we will also help you find a promotional product to include in the mailing, and mail it for you.


Partnership - more than just a friendship

Monday, August 8, 2011 by Jack Biddick

Qualities of a successful outsourcing partner continued....

Creating a true partnership with another company is much easier said than done.  There are always trust factors and competing priorities.  To find a company that has your best interest at heart is tough to find, but worth the exploration.

Like every human being, organizations have their own unique personality.  All too often due diligence comes down to some sort of on-line auction.  Great way to get a good price, but how will the vendor react to your customer’s needs? Isn’t that as important as the price?

You have to find a partner that meets your needs and keeps costs low, all while being as loyal to you as you are to them. 

Business process outsourcing solutions companies should be more than a vendor, they should be a partner.

Up next: Does your partner demonstrate excellence through execution?
 


Supply Chain Management Solutions

Thursday, July 28, 2011 by The Allied Group

How much time do you spend focusing on your supply chain as opposed to growing your business? Let the experts at The Allied Group take away that burden so you can focus on what you do best: growing your business.

At The Allied Group, we can assist you with true 3rd Party Logistic (3PL) solutions that will positively impact your efficiency, and in turn your bottom line. Our warehouse management system allows you to outsource with confidence and help you with:

* Cross-docking of products, samples, parts, supplies and literature
* Decreasing operating costs
* Reducing staffing levels
* Concentrating on core competencies
* Improving customer satisfaction

Business experts all over the world continue to emphasize the need to improve supply-chains to improve productivity and profitability. Does your system measure up?

The Allied Group has resources that help you control the 7 key aspects of supply-chain management; planning, sourcing, production, assembly, packaging, inventory control and distribution. Because we do all this in-house, under one roof, we can offer a streamlined process that ensures superior efficiency and superior results!

For more information on the fulfillment supply chain fulfillment process, contact us today!

How to "Escape the Black Hole"

Thursday, January 20, 2011 by Kevin Riley
Are you talking Science Fiction or Sales and Marketing? Robert Schmonsees book cover looks like it was designed for Carl Sagan: "Escaping The Black Hole - Minimizing the Damage from the Marketing-Sales Disconnect."  
 
While the cover evokes images of Star Trek and the metaphors seem scientific - the content gets to the heart of the matter. In the traditional business model Marketing and Sales support are not interwoven and aligned. Sales doesn't use the content and tools developed by Marketing;  Marketing generates leads that are not followed up on by sales; and neither side values the others contributions or opinions.
 
"The Black Hole" is the unknown place where well intentioned projects go that died before their time. Marketing designs collateral, develops websites, branding - all based on expensive market research.  Sales receives brochures, training, and, hopefully, leads. So what's missing? VALUE. Do we know if anyone this solves a client's problem - or adds value for the client. The result - time, resources, budget and lots of recycled paper that ends up in "The Black Hole."
 
But Why? Both Marketing and Sales have skills, they worked hard, and they focused on their Core Competencies. But, did they work together to develop a "Complete Value Proposition" - and did they understand that, as Schmonsees calls it, CMM (Customer Message Management) is the key to success. Take the best of an integrated marketing communications campaign and a well trained Sales Team, develop solid value propositions, provide sales-ready tools, all geared toward a "one to one communication" that is a truly relevant  conversation with the prospect. CMM requires partnership and a "synchronization: of the Sales and Marketing "ecosystem."
 
Some companies are looking for business process outsourcing solutions or marketing consultancy services partner (like The Allied Group) for answers. Others choose turnover. Did know that the average CMO's tenure is less than 3 years and over 50% of sales people don't reach their annual quota? As competition increases and budgets decrease - how does a successful Sales and Marketing team prevent getting lost - together?
 
A good start might be to give all your leadership Robert Schmonsees' book. It may be the map to keep your campaigns out of the Black Hole.   
 
ps.  My boss gave me the book !