A few months ago I talked about keeping yourself out of spam land - well I got a lot of great feedback on it so I thought why not revisit the subject.
I talked about the do's and don't to keep your marketing emails out of the spam filters. There are a few more tips that I wanted to share.
Email marketing is an essential part of marketing and sales support and an integral component of any company's marketing communication strategies. Making the most of your efforts is ideal, so try to avoid being stuck in spam'a'lot.
Develop and enforce a unsubscribe or opt-out process. Be sure that you are making a solid effort to not only implement the proper technology to handle opt-out, but also to ensure that the opt-out is available at every single customer touch point.
Avoid misleading email subject lines. Teasers like 'Your privacy may be compromised' may have worked years ago and actually gotten someones attention but in today's world - someone might actually get a little mad at you. And not to mention, subject lines like these rarely evade spam filters, and might actually violate CAN-SPAM. Just make sure that you are being honest.
Don't even consider dirty little antics. Don't try the practice of guessing at email addresses like mmathews at whatever.com (firstname.lastname@company.com). That will surely get you flagged.
Bottom line: (same as before) use your best judgment and keep your emails sounding professional and you should be all set.
I talked about the do's and don't to keep your marketing emails out of the spam filters. There are a few more tips that I wanted to share.
Email marketing is an essential part of marketing and sales support and an integral component of any company's marketing communication strategies. Making the most of your efforts is ideal, so try to avoid being stuck in spam'a'lot.
Develop and enforce a unsubscribe or opt-out process. Be sure that you are making a solid effort to not only implement the proper technology to handle opt-out, but also to ensure that the opt-out is available at every single customer touch point.
Avoid misleading email subject lines. Teasers like 'Your privacy may be compromised' may have worked years ago and actually gotten someones attention but in today's world - someone might actually get a little mad at you. And not to mention, subject lines like these rarely evade spam filters, and might actually violate CAN-SPAM. Just make sure that you are being honest.
Don't even consider dirty little antics. Don't try the practice of guessing at email addresses like mmathews at whatever.com (firstname.lastname@company.com). That will surely get you flagged.
Bottom line: (same as before) use your best judgment and keep your emails sounding professional and you should be all set.
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