The Real PPC

There is so much discussion on the web about social media and here's another post to join in on the fun. The fact is that social media is not just a fad. It's not something that is going away. With the arrival of Google+ it's now even more apparent that companies need to make social media an integral part of their marketing communication strategies. 

There are a few tips that you can reference when adding the right chatter about social media in your email campaigns.

Testimonials:
Many companies tweet about an experience they had with a company. See if you can reference that tweet into a testimonial section of an email campaign. Prospects like to hear the good about a company too.

Linking:
You obviously are going to link to your corporate blog but there might be some blog talk about your company on the web - if so, link to it and highlight that in your campaign.

Videos:
Creating a video isn't what it used to be. You can create a professional looking video for a few hundred dollars or you can invest in the right equipment if you are making more than just a few. You will want to send it out in your emails but also put it online. YouTube is the second largest search engine available. It's simple, get on it.