The Real PPC

If you added to your search budget for 2011 you were on the right track. According to a new survey published by Econsultancy search marketing is expected to grow 16% in 2011. The State of Search Marketing Report states that the industry will grow from over $16 billion to just over $19 billion this year alone.

Search is important for any company with a website - and what company doesn't have a website now a days anyways?

Another interesting fact that the report shows is that there is significant outsourcing of search engine optimization, paid search and social media. Only 44 percent of survey respondents’ SEO work is done in-house as opposed to the 51 percent of last year. Another 38 percent of respondents are handling paid search in-house compared to 47 percent last year; and 55 percent are doing social media marketing in-house versus 62 percent in 2010.

While many companies are bringing their inside sales in house, just as many are taking their marketing communication strategies to a third party. The Allied Group can assist organizations with their marketing and sales support efforts. Click here to learn more. And click here to read a version of the report mentioned in this post.