It must have been the recent Holiday but I have been seeing many articles sprout about around the meaning of thanks - and how it affects relationships with clients and customers. You hear it a lot when you call a customer service line before the operator hangs up he/she says something along the lines of "Thank you for being a customer" or "We thank you for your patronage" etc...Well what we don't often see is a simple out of the blue 'Thank You' coming from the software company you invest thousands with every year, or even the giant company that mails your packages every day. Saying thank you should be part of your marketing communication strategies and email campaigns.
Do not be afraid of saying thank you to your valued customers. Plan on saying thanks immediately when someone makes an initial purchase from you. Also plan on the seasonal thanks (it's not too late even though those turkey leftovers are almost gone!) and the best thanks of all - the one for no good reason.
It's not just about a great marketing and sales support strategy but more about letting your customer know that there's a human side to your company - no matter how large or small.
A simple nurture campaign run through your CRM and marketing automation tool will allow for an easy 'thank you' process.
'Tis the season! Thanks for reading and for your continued patronage!
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