The Real PPC

This past weekend was cleaning weekend at my house. My stepdaughters' rooms looked as if tornadoes had come through and I wasn't about to clean them myself and I wanted the girls to clean up quickly so we could get out and enjoy the weather. I basically had to make cleaning fun for them, not an easy task especially when I am competing with cell phones, iTouches, and Justin Bieber. 

It lead me to thinking about our marketing message and what we should be offering prospective clients. Face it, your just one of probably hundreds of companies offering the same thing to the same audience. You have to set yourself apart and make what you are offering exciting and enticing with the right marketing communication strategies. No one really loves to spend money, sure maybe on fast cars and expensive wardrobes but not on business necessities, but companies need services and they have to buy them. 

Think fun surveys with great rewards, free tours of your facilities, posting fun bio's of employees on your Facebook page and Tweeting interesting facts about your industry are a few simple ways of engaging prospective clients and convincing existing customers to renew.