The Real PPC

It's not really a question anymore (or at least I don't think it should be) that social media is here to stay. Businesses are getting their names out there with the ability to 'touch' millions of people for free through the use of social media - well you have the ability to anyways.
 
A great way to bring more people to your social networks and increase your marketing and sales support is to add some social media call to actions in your email campaigns. You want people to follow you and like your page it really can increase sales in the long run.
 
Something to remember is that the nature of a traditional email campaign and a social media campaign are going to be different. Ideally prospects are going to want a more conversational tone in the emails they receive and less stuff being pushed out to them.

Consider:

• What are some hot topics that are important to our prospects right now?
• What social media forums are best for the message in my email? Facebook or Twitter? Both?
• What tone should I be using with our prospects?

Don't be afraid to keep it light. Times are changing and it's OK to have personality in your emails to prospects. Keep it neutral but don't be afraid of some wit and even some humor.