Many of us have been there. You tweet (or re-tweet) something maybe you shouldn't have or maybe you even went as far as created a Twitter campaign that ended up backfiring - seriously backfiring.
In a recent campaign by McDonald's to draw attention to their commitment to freshness a request for feed back backfired when customers started tweeting very negative and unfortunate experiences with McDonald's. Their marketing communication strategies seemed to be not well thought out in this instance.
The moral of my story here is that you have to be careful with your social media strategies and with marketing as a whole. If you are in the type of business that deals with the consumer like McDonald's or something to that effect then you definitely want to think about the effects of any social strategy.
The right integrated marketing communications campaign can really take your reach to the next level but of course as seen with McDonald's, the wrong strategy can wreak havoc.
For more information on marketing and sales support and how Allied can help with your marketing and fulfillment needs, contact us.
For some interesting facts on Facebook & Social Networking download a copy of "20 Facebook and Social Networking Facts You Might Not (but need to) Know"
Source: Business Insider
In a recent campaign by McDonald's to draw attention to their commitment to freshness a request for feed back backfired when customers started tweeting very negative and unfortunate experiences with McDonald's. Their marketing communication strategies seemed to be not well thought out in this instance.
The moral of my story here is that you have to be careful with your social media strategies and with marketing as a whole. If you are in the type of business that deals with the consumer like McDonald's or something to that effect then you definitely want to think about the effects of any social strategy.
The right integrated marketing communications campaign can really take your reach to the next level but of course as seen with McDonald's, the wrong strategy can wreak havoc.
For more information on marketing and sales support and how Allied can help with your marketing and fulfillment needs, contact us.
For some interesting facts on Facebook & Social Networking download a copy of "20 Facebook and Social Networking Facts You Might Not (but need to) Know"
Source: Business Insider
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