The Real PPC

We are living in the digital age. That's no surprise. But what might surprise you is that people still actually trust and prefer paper. In a recent survey of 16-26 year old young adults 71% would choose to read a print magazine and 52% a print newspaper over a digital version.

Over 10,000 online shoppers were asked how they prefer to be notified of specials and sales, the obvious being email but print catalogs and direct mail promo products came in a close second. Nearly 90% of consumers say that they want to receive promotions and sales in via direct mail.

TV commercials and direct mail like direct marketing postcards were the top two influencers for people when making purchase decisions both professionally and personally.

Bottom Line: Print is not dead - at all. It should still remain an integral part of all of your marketing communication strategies.

I know I prefer a print magazine even with my new 'Newsstand' feature on my iPhone...



Data from Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness